Saving for College Brand Identity
Created the Saving for College brand identity, established branding guidelines, and collaborated on the design of the marketing website.
About the logo
The act of adding coins to a piggy bank often comes to mind when thinking about saving, and this imagery served as the inspiration. The logo mark also subtly symbolizes a sunrise, representing new beginnings and the financial journey ahead. Additionally, the 'S' is designed to resemble a money symbol, reinforcing the themes of saving and financial growth.
Logo explorations
Previous Logo
Taking inspiration from engraved letters commonly seen on college buildings. The two underlines beneath 'For' symbolize both campus steps and the journey toward 'Saving for College.'
The act of adding coins to a piggy bank often comes to mind when thinking about saving. This imagery served as the inspiration for this version. This version was selected, further explored, and finalized as the logo.
The "Saving for College" logo showcases bold serif typography, emphasizing "Saving" and "College," while subtly placing "for" between two lines. The contrast of a black background and white text seamlessly blends tradition with a modern approach to financial planning for education.
Inspired by the shape of a graduation cap, symbolizing academic achievement and the goal of higher education. This subtle reference reinforces the theme of saving for college and the journey toward graduation.
The logo merges a graduation cap with a piggy bank-style opening, symbolizing saving for education. It features an animated design with the name rotating around the cap, representing progress and the journey toward college.